Oscar Camargo
MULTIDISCIPLINARY DESIGNER | CREATIVE STRATEGIST | BRANDING EXPERT
Margate, FL, USA | 754-215-5750 | vocconcepts.com | oscar@vocconcepts.com
A multidisciplinary designer with over 20 years of experience driving creative excellence across branding, digital design, motion graphics, and digital asset management (DAM). Proven ability to output high-end digital and print collateral, lead high-performing teams, optimize DAM systems for streamlined asset organization, and direct high-impact photoshoots that elevate brand identity. Adept at combining strategic vision with hands-on design expertise using Adobe Creative Suite, Figma, AI and WordPress to deliver innovative solutions for multi-channel marketing. I possess advanced knowledge in Salesforce Marketing Cloud and have utilized its functionalities to streamline marketing workflows and enhance customer engagement. Skilled in multi-channel advertising, traditional print collateral, direct mail campaigns, photography direction, and photo manipulation, I have consistently delivered impactful designs across diverse mediums.
Key Skills
Creative & Branding: Art Direction, Creative Strategy, Branding, UI/UX Design
Software Proficiency: Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD), Microsoft Office (PowerPoint, Word, Excel)
UI/UX: WordPress, Elementor, Squarespace, Wix, XD, Figma, Sketch
Motion Graphics, Video Editing: CapCut, Canva, Premiere Pro, After Effects
Digital & Technical: HTML/CSS, Salesforce Marketing Cloud, SharePoint
Digital Asset Management: DAM Implementation,
Organization, and Optimization
Photography & Production: Photoshoot Direction, Commercial
& Model Asset Development, post production editing
Languages: Bilingual English and Spanish
Education: Bachelor’s in Graphic DesignFlorida Atlantic University
WORK Experience
Founder, Lead Designer
December 2024 - Present Margate, Florida, United States
VOC Concepts is a creative agency providing strategic visual solutions to enhance brand presence and engagement.Services include:
• Lead creative solutions driving brand recognition for ADT, ShelfGenie, and more.
• Developed unique logos boosting client visibility across competitive markets.
• Enhanced digital engagement with dynamic motion graphics and web designs.
• Strategized social media content, growing audience interaction significantly.
• Designed impactful print materials and branded environments for diverse clients.
• Spearheaded creative strategies that delivered impactful visual solutions, resulting in substantial improvements in client brand engagement.
• Developed and executed web design projects that enhanced user experience, leading to noticeable increases in website traffic and client satisfaction.
Senior Graphic Designer
July 2017 - December 2024 Florida, United States
• Spearheaded lead-generating digital and motion graphic campaigns, increasing customer engagement across various channels using latest design trends including AI generated photo editing.
• Revamped HairClub's brand guide, ensuring cohesive messaging and updated visual standards across all platforms.
• Directed in-house creative teams and agency partners to align marketing initiatives with strategic goals, boosting brand consistency.
• Led the reorganization and enhancement of HairClub’s Digital Asset Management (DAM) system, optimizing accessibility and usability for internal and partner teams.
• Served as the corporate photographer, producer, and production assistant, leading photoshoots aligned with social media and commercial marketing needs.
• Directed all aspects of photoshoots from pre-production planning to post-production editing, ensuring high-quality visual content that strengthened brand identity.
• Revamped HairClub's brand guide, ensuring cohesive messaging and updated visual standards across all platforms.
• Directed in-house creative teams and agency partners to align marketing initiatives with strategic goals, boosting brand consistency.
• Led the reorganization and enhancement of HairClub’s Digital Asset Management (DAM) system, optimizing accessibility and usability for internal and partner teams.
• Served as the corporate photographer, producer, and production assistant, leading photoshoots aligned with social media and commercial marketing needs.
• Directed all aspects of photoshoots from pre-production planning to post-production editing, ensuring high-quality visual content that strengthened brand identity.
Art Director
April 2006 - March 2017 Florida, United States
• Established and managed a creative department of 4, streamlining project workflows and increasing output.
• Redesigned 6 resort websites with a focus on responsive UI/UX, resulting in an increase in online bookings.
• Led branding initiatives for 9 resort properties, creating cohesive identities and improving market positioning across multiple channels.
• Managed the organization of creative assets, ensuring a structured and efficient DAM system that improved workflow and accessibility.
• Gave direction on photoshoots and post production editing.
• Produced high-impact digital and print advertisements featured in national publications and luxury magazines.
• Redesigned 6 resort websites with a focus on responsive UI/UX, resulting in an increase in online bookings.
• Led branding initiatives for 9 resort properties, creating cohesive identities and improving market positioning across multiple channels.
• Managed the organization of creative assets, ensuring a structured and efficient DAM system that improved workflow and accessibility.
• Gave direction on photoshoots and post production editing.
• Produced high-impact digital and print advertisements featured in national publications and luxury magazines.